Recently I worked on the project to define a clear, functional vision for the new B2B Customer Area, tailored to the complex needs of large enterprise clients. These users require efficient, intuitive, and scalable tools to manage their accounts seamlessly.

Key challenges:

🔹 Ensuring a smooth transition for existing users while minimizing disruptions.

🔹 Modernizing and optimizing usability to improve efficiency in account management.

🔹 Maintaining and increasing user engagement post-migration by addressing pain points and enhancing principal features.

Balancing B2B complexity, business goals, technical constraints, and end-user needs, the mission is to create a seamless and scalable experience that supports the evolving needs of large-scale B2B clients. The final use case will be completed soon, showcasing the impact of these strategic UX improvements. 🚀